More than 13 million e-mail addresses; half a billion bucks raised online

This article from the Washington Post details Obama’s amazing e-campaign, described as a “multifaceted digital operation”:

• Barack Obama raised half a billion dollars online: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million.  Of those 6.5 million donations, 6 million were in increments of $100 or less.  The average online donation was $80, and the average Obama donor gave more than once.
• Obama’s e-mail list contains upwards of 13 million addresses.  Over the course of the campaign, aides sent more than 7,000 different messages, many of them targeted to specific donation levels (people who gave less than $200, for example, or those who gave more than $1,000).  In total, more than 1 billion e-mails landed in inboxes.
• A million people signed up for Obama’s text-messaging program.  On Election Day, every voter who’d signed up for alerts in battleground states got at least three text messages.  Supporters on average received five to 20 text messages per month, depending on where they lived — the program was divided by states, regions, zip codes and colleges — and what kind of messages they had opted to receive.
• On MyBarackObama.com, or MyBO, Obama’s own online social network (“socnet”), 2 million profiles were created.  In addition, 200,000 offline events were planned, about 400,000 blog posts were written and more than 35,000 volunteer groups were created.  Some 3 million calls were made in the final four days of the campaign using MyBO’s virtual phone-banking platform.  On their own MyBO fundraising pages, 70,000 people raised $30 million.  The campaign even set up a grassroots finance committee that was inspired by the national finance committee’s high-dollar bundlers.  In the grassroots committee, though, supporters were trained to collect small-dollar donations from their friends, relatives and co-workers.
• Obama has 5 million supporters in other socnets.  He maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.  On Facebook, where about 3.2 million signed up as his supporters, a group called Students for Barack Obama was created in July 2007.  It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring.  And Facebook users did vote: On Facebook’s Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an “I Voted” button to let their Facebook friends know that they made it to the polls.

Thanks to The Next Right for linking the story.

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